Goodordering is a small independent company run out of a flat on top of a bike shop in Hackney, East London. We have started off by designing a capsule range of bags that fuse function with retro fashion. The range is inspired by Japanese school bags and 80s retro travel bags. We love Scandinavia, the late 70s and 80s, block colours and Velcro! You can see some more of our inspiration here.

Whilst we love the styling of past eras, we also love technology. Each bag has been designed with technological gadgets and gizmos in mind, with padded compartments and pockets of varying shapes and sizes. At the same time there is no compromise in quality, the bags are water resistant, hard-wearing and versatile.

Jacqui Ma has been designing bags for the likes of Debenhams, Tripp, Jasper Conran and Puma for the past 10 years. She is also a keen commuter cyclist and accessory obsessive. Over the last 6 years, she has also been working in trend forecasting as accessories and footwear editor in the London headquarters of global trend leader, WGSN.

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Talk to... Jacqui Ma
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